Trust and Engagement Archives - dietmarschantin.com https://www.dietmarschantin.com/category/trust-and-engagement/ Dietmar Schantin — AI Strategy and Newsroom Architecture for News Organisations Mon, 27 Apr 2026 16:10:52 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.dietmarschantin.com/wp-content/uploads/2026/04/cropped-Dietmar-Schantin_Favicon-32x32.png Trust and Engagement Archives - dietmarschantin.com https://www.dietmarschantin.com/category/trust-and-engagement/ 32 32 From Model T to AI: The Evolution of Personalisation in Media https://www.dietmarschantin.com/from-model-t-to-ai-the-evolution-of-personalisation-in-media/ Fri, 15 Mar 2024 23:18:00 +0000 http://www.dietmarschantin.com/?p=139 News personalisation mostly stops at topic selection and reading lists. It rarely touches how a story is told. User needs, mood, and life situation could reshape content delivery far beyond "suggested reads" — and generative AI makes producing those variants feasible. The Model T era of one-format-fits-all journalism is over.

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]]> Building Trust and Retention in Digital News Media: Key Strategies for Success https://www.dietmarschantin.com/building-trust-and-retention-in-digital-news-media-key-strategies-for-success/ Sat, 15 Apr 2023 22:29:00 +0000 http://www.dietmarschantin.com/?p=145 Media ranks as the least trusted institution globally — below government. Rebuilding trust requires looking beyond editorial quality. Product stability, fair pricing, transparent data practices, genuine personalisation, and friction-free service all shape whether readers stay and pay. Trust is not a content problem alone; it's a full-product problem.

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