Dietmar Schantin
Strategist, author, and adviser to some of the world’s leading news organisations.
Work includes engagements with The Washington Post, The Wall Street Journal, Telegraph Media Group, Handelsblatt, Hindustan Times, and The New Zealand Herald.
Upcoming Book:
The Field Guide to Journalism in the AI Era
Journalism is not failing for lack of good journalists. It is failing because the architecture through which it reaches people was built for a world that no longer exists. The Field Guide to Journalism in the AI Era is a practical framework for news leaders who need more than a vision — they need architecture. Drawing on more than twenty years of transformation work with the world’s leading news organisations.
Featured Writing
Why Editorial Must Own AI Implementation
Most news organisations are building AI as a technical project with editorial consultation. They have it backwards. Read article
The AI Buddy Economy: Journalism’s Strategic Leap into Agentic Guidance
People no longer just want information — they want a trusted buddy that helps them act on it, and journalism is uniquely positioned to be that buddy. Read article
Language model optimisation is journalism’s next big shift
After two decades of optimising content for other companies’ platforms, journalism finally has an optimisation challenge that serves its own future. Read article
Dietmar Schantin has spent more than twenty years working with news organisations across Europe, North America, and Asia-Pacific on the hardest problems in journalism transformation. His work spans strategy, economics, organisational design, and AI — always from inside the institutions going through it.
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