For the last two decades, newsrooms have navigated the complex transition from print to digital, attempting to integrate both operations under one roof. But despite the best efforts, this hybrid model is still holding back digital growth. In many newsrooms, print remains embedded in workflows, editorial meetings, and decision-making—slowing down the ability to create compelling,…
Media time — the total time readers spend on a website or app — has become one of the most widely used newsroom value metrics in digital publishing. The premise is simple: more time spent equals more engagement, more loyalty, more likelihood to subscribe. But is this really the case? Media time may indicate engagement….
In the digital age, newsroom personalisation strategy has moved from optional to essential. Content is everywhere, audiences have become highly selective, and the challenge is no longer just attracting readers but keeping them coming back. This is no small feat; it requires rethinking content and formats, restructuring newsrooms, and refining strategies. In a world where…
The traditional newsroom, long organised around content sections like politics, business, and sports, is facing a challenge in today’s digital-first world. While this structure has served the industry well for decades, it is increasingly out of step with the demands of a modern audience that expects content tailored to their interests, preferences, and life circumstances. …